Go Primal Fitness and Training Institute is a private personal training facility, purposefully isolated from the modern fitness ideal and born from the shadows of 19th century health studios and gymnasiums. We are not a commercial gym establishment, nor do we aspire to be one. Our objective is not to attract as many people as possible to our doors. Rather, it is to systematically eliminate those unwilling to adhere to the standards we have set; the standards by which we define fitness. Modern fitness is defined by appearance alone. We are defined by actual horsepower. We believe that nothing of value may be acquired by simply going through the motions; real fitness is earned. The people we work with want to be here, doing what they are doing.
A visit to any normal gym offers an idea of what modern society thinks it means to be fit. Magazines and newspapers are read while running or biking, weights are lifted by isolated muscles often in a seated position, intensity is severely lacking, and aerobics classes are nothing more than jumping jacks set to music. Acquiring the spirit necessary to improve, which includes a positive acceptance of discomfort, is difficult in a society where comfort and convenience is more highly regarded than capacity. For us, outcomes worth experiencing can only be realized by utterly committing all of one's resources to the task at hand. We provide a location and guidance for such efforts.
Our facility can best be described as a jungle with four walls. There are no mirrors, no machines, and no treadmills. Our tools for success are kettle bells, tires, ropes, boxes, rings, medicine balls, experience, and practical know-how. We believe that a proper training facility must be separated from the complacency of a commercial gym environment, and should have the freedom to use any and all tools necessary to obtain desired outcomes. Our unique philosophy and training style is unwelcome in the normal fitness community and that’s why Go Primal Fitness is a private training facility.